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Adobe v. Apple Misses an Important Point

Well, the internet is roiling with accusations, conspiracy theories, cross-complaints -- you name it -- regarding Apple's much ballyhooed smackdown on Adobe's Flash. I found this comment to be particularly telling:

"The iPad is an anti-technology device targeting consumers who are too lazy/stupid to use or want a keyboard or mouse or stylus. Why should a website focusing on tech-savvy people modify their code to play along with the silly-ass marketing scheme Apple plays making its airhead users _think_ they're some kind of pioneers?"

Let's stipulate that Apple is not too fond of Adobe. Why? Who knows. And it was particularly cold-blooded of them to let Adobe develop their Flash-to-iPhone technology, dropping this bombshell only a few days before the release of CS5. Let's stipulate, in fact, that Apple is bristling with its own power -- and is using it with shocking disregard for what other members of the tech community think.

But we techies miss an important point that Apple does not: computers are too damned hard for normal people to use. In the tradeoff between power and ease-of-use, techies will always choose power. Apple really does seem intent on making a computer "for the rest of us" -- and that means that power must/will be sacrificed to make the device(s) simple to use. And reliable. And having a decent battery life.

Does Apple's decision to cut Flash off at the knees make sense? It depends on whose interests you're thinking of. Is it good for you and me who crave all the power we can get? No. But is it good for the vast numbers of people who just want a computer that works and are frustrated by the unintended side effects of power run amok? Reluctantly, I have to say yes.

Comments (Comment Moderation is enabled. Your comment will not appear until approved.)
Dan Fredericks's Gravatar Couldn't have said it better myself. Yes, we all wish the iPad had everything we as developers want on it, but then it would be bloated. I thought from the beginning, the iPad was for people "scared" of a computer like my Mother. It sounds like it will be simple to use and she won't have to worry about screwing something up and the operating system crashing if she accidentally clicks the wrong thing...or deletes the wrong thing.
I am glad you made your statement, most people would rather bash the thing than realize it is not for them...
# Posted By Dan Fredericks | 4/9/10 9:16 AM
Jose Galdamez's Gravatar There's enough of a digital divide in this country that I applaud any effort to get the power of the Internet into more hands. If it means "dumbing down" the UI to make it more accessible to non-techies, then so be it. Keep in mind that just because someone is non-techie and feels more comfortable with a minimalist UI does not necessarily mean that they are stupid. This seems to be a prevailing hubris among some power users these days. Yes, products like the iPad make it easy to be a couch potato and watch movies/TV shows endlessly, but they also provide a great way to access books and educational apps. Let's give people the ability to access information and let them decide where to go from there.
# Posted By Jose Galdamez | 4/9/10 9:17 AM
Brian Swartzfager's Gravatar I don't really see a direct connection between Apple's desire to keep the iDevices easy-to-use and their blocking of the Flash-to-iPhone compiling tool. If the implication is that Adobe's tool could allow developers to circumvent software restrictions that keep regular Objective-C programmers from getting too frisky, Apple could still block such naughty apps via their app approval process.
# Posted By Brian Swartzfager | 4/9/10 10:16 AM
Arnie's Gravatar I also really don't see why "the rest of us" are benefited by the lack of flash. How does browsing the web with little blue boxes enhance their experience? While HTML5 may replace flash eventually, for now it's "the rest of us" that lose out on almost multimedia experiences on the web.
# Posted By Arnie | 4/9/10 10:32 AM
Arnie's Gravatar I also really don't see why "the rest of us" are benefited by the lack of flash. How does browsing the web with little blue boxes enhance their experience? While HTML5 may replace flash eventually, for now it's "the rest of us" that lose out on almost multimedia experiences on the web.
# Posted By Arnie | 4/9/10 10:34 AM
Marko Simic's Gravatar Not sure what relation you tried to establish here.
Flash vs battery life or flash vs usability? How Flash apps can jeopardize iPhone's usability or "easibility of use".
I see why "my mother" don't care about Apple's conflict with Adobe, but, on the other hand, most games she play are flash games.
# Posted By Marko Simic | 4/9/10 10:36 AM
Matt W's Gravatar If I knew it was a design and usability decision and that allowing Flash really did introduce potential problems, I would be okay with that. But if blocking it is some childish, "Na na na na" situation, then get over it and put it on there.

I have no argument with the idea of the computer that works and doesn't frustrate the user.
# Posted By Matt W | 4/9/10 10:44 AM
so tired's Gravatar I'm sooo tired of techies saying silly things like 'computers for the rest of the people.' Sorry I'm a techie and the iPad is an amazing step forward in technology. The lack of flash matters not. Flash has only really proven itself as a video player...and who wants flash just for that? (sorry, it's good for farmville too) Let's face it techies, keyboards/stylus's are old school and tired. I'm amazed at how Apple gets bashed for writing fantastic code that works. Makes me embarrassed to call myself a techie. These comments show a generation of techies about to be replaced by new creators and thinkers.
# Posted By so tired | 4/9/10 11:04 AM
Rick Mason's Gravatar Hal,

Explain to me why Flash is so bad but letting Microsoft stream SilverLight videos to the iPad is fine?
http://bit.ly/d2sKK0
# Posted By Rick Mason | 4/9/10 11:20 AM
michael's Gravatar One thing that most people over look about Flash is that is almost requires a mouse. The touch interface does not have states like hover, single click, double click. Because of this most Flash would not function well on the iPad/iPhone. The idea of building a wrapper like Adobe did the the iPhone compiler or Mono did for C# may sound good on paper but in most cases will just be a performance drain. Anytime you add a layer you slow things down, i.e. running windows in a VM vs native. If you want to build iPhone apps learn another language, you will happier for it.
# Posted By michael | 4/9/10 11:23 AM
michael's Gravatar @rick Silverlight is not used on the iPad/iPhone the article you linked to says "The framework means you only need to build and store one copy of content, as the server would take care of conversion." which means that it is serving QuickTime on the fly.
# Posted By michael | 4/9/10 11:26 AM
FlashDev's Gravatar I totally agree with @Arnie. The vast numbers who just want a device that works aren't being served by the prohibition of Flash. In fact, their device is left less functional, because of Apple's dislike of Adobe. They are pawns
# Posted By FlashDev | 4/9/10 1:14 PM
Flow's Gravatar Actually its not a war against Flash.
- flash is only banned to conserve the great apple business model : all good application in the internet are based on plugins (hobnox in flash, 3d games in Unity3d, 2d games in flash etc...). If flash could be played on iphone it could be the death of apps
- Apple refuse apps only in terms of business (Google voice app and Google Lattitude were refused only because its Google)
- Apple doesn't want "cross-compiling", because if an iphone app could be on internet, or even worth on Android, it will break apple business model.
- the restriction of a programming language is a great recession for all developpers.

Its like you have a car, but you can't install rims made by another brand, and you're constraint to refuelled it only at apple gaz station.

But its Apple, but think if Windows were doing this...

One day people will look at Apple with the right way : Apple is a giant company who is attempting to establish monopoly (with video and audio codec), no more the little company trying to give the "choice" opportunity.
# Posted By Flow | 4/9/10 3:47 PM
Matt's Gravatar Let's be honest here...Apple's squashing of Flash on their devices, and the underhanded pull-the-rug licensing change they did points to the fact that intend to (1) control any content that flows through their devices and (2) ensure they are tapped into any revenue streams from content that plays on their devices.

Dangerous, dangerous precedent being set here. This is a hardware/OS platform equivalent of Internet Service Providers attempts to kill net neutrality and China censoring content to their citizens. What's next? DVD manufacturers telling us what DVD's we're are allowed to watch on their players? Car manufacturers telling us what roads we are allowed to drive on?

If I were Adobe, I'd take a stand like Google did and prevent Flash from playing on Safari browsers to make a point.
# Posted By Matt | 4/9/10 4:02 PM
Jose Galdamez's Gravatar "ensure they are tapped into any revenue streams from content that plays on their devices"

Correction. Apple won't be making money off HTML5 content displayed in Web pages. As far as I know, only the stuff that goes through iAds will generate revenue for Apple. Web developers are still free to develop their Web apps using open standards. Seriously, it's not the end of the world.
# Posted By Jose Galdamez | 4/9/10 4:37 PM
Matt's Gravatar @Jose: I agree it's not the end of the world, but you must be kidding, right? Flash is obviously seen as a serious "threat" to Apple's App Store revenue model, to which they make a fat 30% cut of every app sold. If Flash videos, games, and other content were allowed on iPhones & iPads, that would bypass their "revenue gateway" and allow content to be viewed outside their control.

Just watch what happens when HTML5 is released. I've got twenty bucks that says Apple kills much of it's functionality from running on their devices.
# Posted By Matt | 4/9/10 5:05 PM
Jose Galdamez's Gravatar @Matt

I didn't say anything about Flash. I was only referring to content that's publicly available within your browser, i.e. anything displayed using JavaScript, HTML, and CSS. Apple does not make money off that. You can at least admit to that, right?

At the end of the day, we as Web developers have to make the choice. If we want RIA within the browser, what tool fits the job best? If it's Flash, then at this point we'll just have to live with the fact that it won't be viewable on iPhones and iPads. If that's okay, then go with it. If not, look at your other options. It's really that simple.

Thanks for the conspiracy theories, anyway.
# Posted By Jose Galdamez | 4/9/10 5:17 PM
Hal Helms's Gravatar @Rick Mason: It's not that Flash is bad -- and I think there's more than a little "how's about them apples?" quality to their actions. My real point is that when techies have their way, we end up with Linux. Very cool. Very powerful. Very unaccessible to non-techies.

And I agree with those who point out that, however good Apple may be at creating consumer products, they're still ruthless bastards who Microsoft could learn from when it comes to being draconian. Still -- what is fascinating to me is what there is to learn from as far as creating great user experiences and how badly we err when we automatically think that preference and power trumps simplicity and ease of use.
# Posted By Hal Helms | 4/10/10 2:11 PM
Interested's Gravatar Did someone just equate the quasi-dictatorial government sanctioned censorship of an entire nation of people to the strategic maneuverings of a for-profit company merely carrying out its fiduciary responsibility? Really?!
# Posted By Interested | 4/18/10 1:42 PM
Hal Helms's Gravatar @Interested, thank you. Words that suffer from "meaning inflation" become far less useful.
# Posted By Hal Helms | 4/18/10 3:49 PM
Nick Chalkely's Gravatar @Interested: Dickhead
# Posted By Nick Chalkely | 6/14/10 7:44 AM
 
   
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